LC Posted July 10, 2007 Share Posted July 10, 2007 The latest ad utilizing a Beatles song? Diapers. Specifically, Luvs... as in, "All you need is luvs..." Seriously. Check it out: http://www.youtube.com/watch?v=qLf7q0ElIBc Quote Link to comment Share on other sites More sharing options...
Jerry Posted July 10, 2007 Share Posted July 10, 2007 I saw a Target commercial over the weekend, and it also featured a Beatles song (Hello-Goodby, if my failing memory serves me correctly).Does Jacko still own the rights to these songs? Quote Link to comment Share on other sites More sharing options...
marvin Posted July 10, 2007 Share Posted July 10, 2007 I think I'm gonna puke. Can someone pls cue "All Things Must Pass"?Marv Quote Link to comment Share on other sites More sharing options...
LC Posted July 10, 2007 Author Share Posted July 10, 2007 Jerry,That would be "Hello Good Buy." Get it? "Hello Good BUY." They're using it in print ads, too. Clever, huh?For some reason, I got a HUGE kick (like a lot of you did) out of seeing "All By Myself" used in that GM commercial. It was like a validation to the masses: great song by a great artist who deserves more attention. Most important, Eric had a say in it, and, I believe, he got to to see the creative before it aired (correct me if I'm wrong!). But "Hello Good Buy" and "All You Need Is Luvs"... it just seems wrong. Quote Link to comment Share on other sites More sharing options...
LC Posted July 10, 2007 Author Share Posted July 10, 2007 I do appreciate that millions of younger folks might get turned on to great songs via these commercial jingles. (As in, "That's great! I wanna hear the original!") Also, who's to say that John Lennon, IF he were alive, and IF he had control of his songs, wouldn't go ahead and sign off on "All You Need Is Luvs"? (I doubt he would, but nobody knows for sure.)However, these are Lennon & McCartney classics, and they weren't meant as jingles, and the artists aren't approving them.... Next thing you know, we'll be seeing "It Won't Be Long" used in a Viagra commercial.... (Hey---that's not bad!) (I hope Jacko's not reading EC.com....) Quote Link to comment Share on other sites More sharing options...
dianed Posted July 10, 2007 Share Posted July 10, 2007 Next thing you know, we'll be seeing "It Won't Be Long" used in a Viagra commercial.... (Hey---that's not bad!) (I hope Jacko's not reading EC.com....) I was thinking more along the lines of " A Hard Day's Night" !!! Quote Link to comment Share on other sites More sharing options...
LC Posted July 10, 2007 Author Share Posted July 10, 2007 Of course, I have to remember that when we hear Beatles classics as product-pitching jingles, it's all a matter of cold, hard business. Company X thinks it can sell Y% more products by spending $ZZZ on licensing a Lennon & McCartney song for a new marketing campaign. The licensor makes a tidy profit without doing anything, aside from administrative tasks and red-tape approvals. To those parties (licensor and licensee), Lennon & McCartney songs aren't "art." They're tools. The licensor can sit back and grant usage rights as often as it wants. (I'm not sure it's Jackson alone; I believe he's a co-owner of a company -- Sony? -- that bought the L & M catalog.) Those of us who love the Beatles might object, but that's about all we can do. Luvs aside, we'll always know that John Lennon wrote "All You Need Is Love" in the midst of the Vietnam War, and that the Beatles turned it into an event, performing it for "One World" for broadcast all over the planet. It was an envelope-pushing effort: the first "global TV link," simulcast to 26 countries and watched by 300-350 million people. Whether or not John wrote it specifically for "One World" doesn't matter (in the Beatles' Anthology DVD, George said he wasn't sure; Paul said he didn't think so; Ringo was sure he did). Either way, it was a great message delivered in a cutting-edge form.And now? Now it serves to catch the ear of parents who are looking for the right diapering product.... Stinks, doesn't it? Anyway, here... have a look: http://www.youtube.com/watch?v=aEMksuNqzqg&mode=related&search= Quote Link to comment Share on other sites More sharing options...
LC Posted July 10, 2007 Author Share Posted July 10, 2007 For a shorter, colorized version: http://www.youtube.com/watch?v=l2AbNn2HdRs Did you know this was broadcast 40 years ago last month, and that the single ("All You Need Is Love" b/w "Baby You're a Rich Man") came out 40 years ago last week (7/07/67)? Quote Link to comment Share on other sites More sharing options...
Lew Bundles Posted July 10, 2007 Share Posted July 10, 2007 As I've stated before, lyrics mean absolutely nothing...Its the melody that makes the song and the words are superfluous... Quote Link to comment Share on other sites More sharing options...
TOMMY TUNES Posted July 10, 2007 Share Posted July 10, 2007 '...words and music, Wordman...words and music..." Eddie Wilson (Eddie & the Cruisers) Quote Link to comment Share on other sites More sharing options...
popdude Posted July 10, 2007 Share Posted July 10, 2007 Quote:Originally posted by LC: Next thing you know, we'll be seeing "It Won't Be Long" used in a Viagra commercial.... (Hey---that's not bad!) (I hope Jacko's not reading EC.com....) I was thinking more along the lines of " A Hard Day's Night" !!! I heard Jacko was gonna use "Beat It" instead.... Quote Link to comment Share on other sites More sharing options...
Raspyrock Posted July 10, 2007 Share Posted July 10, 2007 Rough crew here today ---- and I THOUGHT I was the resident sick ticket!! Quote Link to comment Share on other sites More sharing options...
LC Posted July 10, 2007 Author Share Posted July 10, 2007 Quote:Originally posted by dianed: Quote:Originally posted by LC: Next thing you know, we'll be seeing "It Won't Be Long" used in a Viagra commercial.... (Hey---that's not bad!) (I hope Jacko's not reading EC.com....) I was thinking more along the lines of " A Hard Day's Night" !!! I heard Jacko was gonna use "Beat It" instead.... PopDude, that's classic! Quote Link to comment Share on other sites More sharing options...
HT from Mo Posted July 11, 2007 Share Posted July 11, 2007 Quote:Originally posted by LC: Next thing you know, we'll be seeing "It Won't Be Long" used in a Viagra commercial.... (Hey---that's not bad!) (I hope Jacko's not reading EC.com....) I was thinking more along the lines of " A Hard Day's Night" !!! Hmmm... what other song titles can we come up with for current products on the market???Popdude.... Quote Link to comment Share on other sites More sharing options...
HT from Mo Posted July 11, 2007 Share Posted July 11, 2007 Rough crew here today ---- and I THOUGHT I was the resident sick ticket!! Raspy.... you're running a close 2nd. Popdude and Tommy are shooting for 1st.HT Quote Link to comment Share on other sites More sharing options...
chris hess Posted July 12, 2007 Share Posted July 12, 2007 wait till cartmill chimes in,now THAT should be interesting!!lol,chris Quote Link to comment Share on other sites More sharing options...
LC Posted July 21, 2007 Author Share Posted July 21, 2007 The mass media has picked up on that Beatles/diaper commercial (All You Need Is Luvs): http://news.yahoo.com/s/ap/20070720/ap_on_bi_ge/summer_of_luvs Quote Link to comment Share on other sites More sharing options...
Sherberries Posted July 22, 2007 Share Posted July 22, 2007 One word for that commercial - "Tacky" Quote Link to comment Share on other sites More sharing options...
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