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Posts posted by LobsterLvr

  1. Like Bernie, I've been in the advertising business for almost 30 years. As a creative director/copywriter (like Don Draper, only not!) I've tried hundreds of times (several times successfully) to find the right music to help sell products and services of all kinds. It's a huge win for everyone when it happens....especially when the song is RELEVANT to the message. When the song supports the creative idea people notice. And when people notice, brands respond, cash registers ring, and the economy responds. Yes, sometimes songs are used simply to catch your attention. In those cases, 9 times out of 10 you won't remember who the ad was for.  I'm sure Eric has said 'no' to hundreds of requests to use his songs because the ideas sucked or because the songs weren't relevant to the message. But when the song is right (as in every ABM example I can think of) advertising works...and capitalism marches on!


    • Like 4
  2. How can something so shocking occur in such a beautiful place (NZ and/or a place of worship) and to such a great person????  Our healing thoughts and prayers are with you both.


    Dave & Annie

    (We still have, use, and love the coasters you sent us.  We'll use them tonight as a means of intercontinental well wishes.)

    • Like 5
  3. (In my humble opinion) "Let's Pretend" got as far as it could because it was unclassifiable. It wasn't power-pop, it wasn't a ballad, it wasn't a song a guy could sing along to without getting looks from his supposedly cooler, more musically savvy friends. Its two predecessors (GATW and IWBWY) were clearly power-pop rockers.  "Let's Pretend" was a different breed. To this day, even I have a hard time trying to describe what genre/phylum/species of Top 40 music it falls into. Its softer side and higher notes forced a lot of people to question what the Raspberries were. I'm just glad I wasn't one of them.



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  4. James, I've now had the chance to listen to most songs severals times (mostly via the CD player in my car). I've also compared some of the new remastered versions to older CD's.  There's definitely a difference. I found "My Girl", "Last Night", "Change of Heart" and "It Hurts Too Much" to be noticably better. Probably because they have the greatest varitety of distinctively different instruments and voices in them (that's a guess). In every song I'm hearing things I never heard before. And Eric's voice has never sounded better (except in person, of course). The only negative comment I have is, for some reason "Nowhere To Hide" sounds unchanged...even a bit muddier...but perfection is consuming and it seems...well, you know.


    Hope you get your copy soon.  It's worth the wait.


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